Pop Style CEO Julian Jones-Griffith was pivotal in the recent signing of Vincentian superstar Soca artist Kevin Lyttle in a deal with Sony Music subsidiary Ultra Records. The partnership will see Sony/Ultra and Lyttle’s Tarakon Records releasing four full-length projects, including the singer’s fourth album Slow Motion, with a single of the same name dropping first.
Still celebrating the success of his collaboration with Latin artist & songwriter, Nengo Flow, which peaked at no.1 on the Billboard Tropical chart in October 2016 as well as the charting of the Turn Me On remixes from the Turn Me On anniversary album, Kevin Lyttle is once again making headlines due to his independent label, Tarakon Records’, new partnership with major heavy hitter Sony Ultra.
“A mutual friend of ours sent me the Slow Motion single and I knew it was a hit and could benefit from being on a label to give it that wider exposure,” explained Jones-Griffith. “Sony/Ultra was the first place that came to mind so I hit them up and Patrick Moxey loved the record and the deal was done very quickly. We’re looking forward to making this an international smash in the near future.”
This is the second major label deal for Lyttle, who signed with Atlantic Records in 2004 following the success of his platinum single, Turn Me On, featuring Spragga Benz. Kevin and his team traveled to Cuba recently to shoot the video for “Turn Me On” which will be premiered in the coming weeks.