Reggae artiste Keznamdi has scored his first international collaboration, teaming with Grammy-nominated EDM artiste-producer Zhu, who is signed to Sony Columbia Records.
The song, As Crazy As It Is, is the next single from Zhu’s highly anticipated Generation Series project. It will be premiered on Jamaican radio today, with an international release on iTunes and other media outlets on Friday.
Zhu’s rapid rise to fame came last year with his Grammy-nominated hit single, Faded, which peaked at No. three on the United Kingdom pop charts and was a smash worldwide.
Keznamdi was drafted for the Genesis Series project after Zhu attended a scintillating performance by the young Jamaican in Los Angeles on Chronixx’s Dread and Terrible West Coast Tour earlier this year.
A month after the show, Sony flew Keznamdi and his team to Los Angeles, where he recorded songs with Zhu. As Crazy As It Is, featuring Keznamdi, is the second release from the Genesis Series project, following last week’s release of Zhu’s Automatic, featuring UK powerhouse act AlunaGeorge. It had the EDM blogosphere in a frenzy and racked up nearly 200,000 Soundcloud plays in 24 hours.
“It was an honour to work with Zhu and Sony Columbia Records on this track,” said Keznamdi.
“The synergy and chemistry working with a musical genius like Zhu felt natural. I am all about fusing reggae with other genres and am looking forward to this track doing big things and opening more doors for myself and the reggae genre in general.”
Keznamdi made his debut in 2013 with his critically acclaimed Bridging the Gap EP, which held top positions on the Billboard and iTunes reggae-album charts. The artiste has had a breakout year with performances on the Dread and Terrible West Coast Tour, UCLA Jazz and Reggae Festival, Best of the Best, and Reggae Sumfest 2015.
Keznamdi will be promoting the track with Zhu, while gearing up for the release of his next single, Champion, co-written by Justin Beiber’s writing partner and multi-platinum Grammy award-winning songwriter Poo Bear.